Perfume Passion

The brand was established in the Bronx in 1910. It started out as a swimwear manufacturer. Over the period of time it has become famous for its boxing apparel. Everlast introduced its perfume range in the year 2006 with Everlast Original 1910. Two subsequent releases, Everlast Uppercut and Everlast Cactus Shot were launched in the same year.